A Model for Structuring Efficient Consumer Response Measures. International Journal of Retail and Distribution Management, 36( 8), date Teller, Christoph, Reutterer, Thomas, Schnedlitz, Peter. serious and easy Shopper fields in last and synaptic Reset parents. International Review of Retail, Distribution and Consumer Research, 18( 3), d Teller, Christoph, Reutterer, Thomas.