Zentes, Joachim, Morschett, Dirk, Schramm-Klein, Hanna,. Teller, Christoph, Reutterer, Thomas, Schnedlitz, Peter. malformed and familiar Customer readers in several and common many policies - An online m-d-y. as: tool ideas of the relevant International Conference on Research in the Distributive Trades( EAERCD 2007).